Tuesday 1 March 2016

Ill Manors - Official Website Analysis



The Ill Manors website is very helpful in promoting the film in a way which enables the viewers to find out and experience the whole idea and concept of Ill Manors. The website has different sorts of features and the main one is the ability to watch the film trailer straight from the official page which would help in raising awareness and word of mouth for the film. The website also offers very important information about the film such as the platforms the film will be available to the target audience. 

The website helped in promoting the film as it addresses the most important information in a way which is very unique and aesthetically pleasing. The website also helps in promoting the film as it offers features and extras which are not available elsewhere such as the synopsis, directors cut and ways to purchase the film and the album. These are important features because it enables new viewers and keen fans to find out about the film in more depth and also offers very exclusive content such as stills and videos to hardcore fans. All these features are very graphically and aesthetically pleasing which ultimately helps in promoting the film and adds this extra coolness in the way in which Ill Manors is promoted. 

There are links to watch the trailer, to buy the film and links to social medias like Twitter, Facebook and Instagram. There are also links to purchase the album through iTunes and Amazon so there is great synergy there.

There is synergy as I mentioned earlier between the Ill Manors website and the print branding adverts for the film, specifically the Ill Manors movie poster. They include many of the convestions that a website should have and is very organised. They are also set in a tone which matches Ill Manor's genre. 

Social Media links are important in helping promote the film as it is a method in which the ideal target audience of the film can be informed and stay connected with. As the ideal target audience of iLL Manors is majorly directed towards teenage viewers, teenagers don't watch TV as much so broadcast advertising may not always reach them. Therefore, publicising the film on social media platforms where teenagers are mostly using would be a beneficial way in promoting the film. Social Media links are important because it enables fans to follow the making of the film and stay connected and updated at all times.

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